The music downloading in China might be the most critical issue for the internet. When I study on this issue, it’s kind of paradox. Generally, I support the music downing, and I think finding a new way of music legal downing in China should be set up in ten years. While the bottom line should be, first, it’s ridiculous and useless to blame the consumer; second, all the information should be accessible to all the people, including music.
The most successful digital music store - iTunes store became the largest music store of the world this year. But in my country, there is no market for iTunes store. The reasons should be the price, accessibility, flexibility and the resources. Usually it costs 9 kr for single, 90 kr for the whole album. While in my city, the whole album CD cost around 20 kr when you go to Wal-Mart. Even the price like this, many people consider the price is not attractive enough. So I think the first step to set up the future legal downloading service, the price should be low enough. Scale economy should be considered especially in China, and other Asia countries. And also Free might be a powerful price strategy for the future music industry. Advertisement, peripheral products and concerts are the profitable markets. Frankly speaking, I think the music industry in the past was profitable too much.
Accessibility and flexibility are the next step for the future music. Spotify did a good job in this part, it’s much more flexible to listen to the music on the server without downloading. And also that might be the reason iTunes is not so popular in China. iTunes is very good to connect with iPod, but in China iPod is not so popular as the other countries. There are tons of different kinds Mp3 players, it’s not corporate well with iTunes store. And also I think the mobile phone would become the main role as music player. With the 3G network becoming more popular and cheap enough to use, I think the directly streaming by 3G network might be the transfer way for the future music. The time consumption and storage space cost will be removed. You only need to pick the play list which you like is enough to play the music.
The resources are the final issue of my essay. I consider iTunes store have already hold a huge resources of digital music. But for me, the quantity of Chinese music is basically nothing. This is the common problem for music stores compare with P2P downloading services. They have much more resources than the legal services. Obviously, consumer will go to P2P downloading instead of legal music stores. So in the future, it’s necessary to provide larger resources than P2P, because you hold the original resources.
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